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Cookie Policy

Last updated: 18 September 2026 · Version 1.4

In short: MotorRelay uses essential cookies and device storage to provide, protect and remember the service. On the public website, Google Analytics and Google Ads conversion measurement are used only after a visitor permits the relevant optional cookies. We do not use advertising cookies to personalise ads.

About this policy

This policy explains how MOTORRELAY LTD (company number 16782823), registered in England and Wales with its registered office at Unit 28 Accrington Road, Burnley, England, BB11 5EF, uses cookies and similar technologies on the MotorRelay public website, account website and mobile apps. It should be read with our Privacy Policy.

Questions can be sent to support@motorrelay.com.

What cookies and similar technologies are

Cookies are small files saved on a phone, tablet or computer when someone visits a website. Similar technologies include browser storage, app storage and secure storage. They can remember a sign-in, protect an account, retain unfinished wizard details or keep an active journey working. A run saved to the dealer's MotorRelay account is stored on MotorRelay's systems rather than being a cookie.

How MotorRelay uses them

We use essential storage to:

These uses are necessary to provide features requested by the user or keep the service secure. They are not used to build advertising profiles.

Essential cookies and storage

Name or categoryWhat it doesHow long it lasts
motorrelay_cookie_consentRemembers whether optional analytics and marketing cookies were accepted or rejected.180 days.
Sign-in and session storageKeeps an authorised user signed in and protects the session.Until sign-out, expiry or storage is cleared.
Security cookiesConfirms requests are genuine and protects against misuse.Normally for the active session.
Device installation identifierSupports notifications and device security controls.Until the app is removed or storage is cleared.
Run-wizard storageRetains unfinished dealer form details on that device. A run deliberately saved to the dealer account is stored separately on MotorRelay's systems.Until completed, cleared or device storage is cleared.
Notification historyStops recently seen notifications appearing as new again.Until replaced or storage is cleared.
Collection and journey storageSupports location checks and temporarily queues active journey points.Cleared when no longer needed for the active journey.

Mobile apps

The MotorRelay iOS and Android apps use secure or local app storage for the same essential purposes. Mobile operating systems also control permissions such as notifications, camera and location.

Services provided by other companies

MotorRelay uses trusted services for certain features. Stripe handles payment pages, Google provides map and navigation features and, with permission, Google Analytics measures use of the public website while Google Ads measures advertising conversions. App stores distribute the mobile apps. Those services may use their own cookies under their own policies.

Optional analytics and advertising measurement

With a visitor's permission, MotorRelay uses Google Analytics 4 to understand page views, website interactions, traffic sources and whether an early-access form was completed. With separate marketing permission, Google Ads may store advertising-click identifiers and measure whether a visit or enquiry followed an advertisement. We do not deliberately send names, email addresses, phone numbers or form contents through these standard website events, and personalised advertising signals remain disabled.

NameWhat it doesDefault duration
_gaHelps Google Analytics distinguish website visitors.2 years.
_ga_<container-id>Helps Google Analytics maintain session information.2 years.
_gcl_*Stores Google Ads click information so an enquiry can be attributed to an advertisement.Up to 90 days.

Analytics cookies are not set unless analytics permission is granted. Google Ads storage and advertising-data signals are not enabled unless marketing permission is granted. MotorRelay keeps advertising personalisation disabled.

Your choices

Essential storage cannot be disabled through a preference tool because the requested service may not work safely without it. Optional analytics and marketing measurement can be accepted, rejected or changed separately through Cookie settings. Withdrawing permission stops future storage for that category; users can also clear existing cookies through browser controls. Users may also clear website or app data or remove the app. Blocking all cookies may prevent sign-in, payments or other account features from working.

Changes and contact

We may update this policy when our service, suppliers or legal duties change. For questions, email support@motorrelay.com.

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